Marketers advise you that with a B2B e-commerce platform one can boost their sales by 17%. With one, you can reduce cost and that a B2B e-commerce platform can help you make faster sales, up to 33%. But what they don’t come out clear to explain what exactly a B2B e-commerce is, and how different it is from the B2C, and most people are left in the darkness.
A B2B e-commerce platform is also called a business to business electronic commerce platform, where B2B stands for business to business. In essence, this refers to the online transactions that happen between two organizations or companies. The sales happen through the B2B portal which works similar to an online store works. The main difference between a B2B and a B2C e-commerce platform is that B2B addresses only companies and not individuals, as the B2C. Nonetheless, they are just the same in a way since they offer their clients’ the products and service they need.
Before B2B e-commerce platform came to being, merchants solely relied on the old methods like fax, emails, telephones and even handwritten order. These methods were and still are painfully slow and are full of errors. Over time several brands embarked on building their systems, a process that was time-consuming as well as expensive, slowly by slowly they continued to invest in platforms, developing them as well as maintaining them. Today, this concept of B2B e-commerce is taking shape, and now the way transactions take place defines the classification of the said B2B portal. For example, there are five categories, namely the consumer-oriented, supplier-oriented, independent, the vertical trade platform and lastly the horizontal trade platform.
Examples of Well Known B2B e-commerce Platforms
This is among the world’s leading B2B e-commerce platform existing today. Major brands that are using this platform include Tesla, Motorola, Citizen, L’Oreal an Adidas. The platform currently powers close to 1 Million online shops. By choosing this platform, your shop will benefit from among others, multiple websites from one backend, a dedicated storefront for international e-shops, 24/7 shop performance, a robust platform with the ability to manage up to 8000 orders a minute and an SSL Certificate.
This is also another world leader as far as the B2B e-commerce platform is concerned. It offers its B2B merchants multiple features that are rare to come by on other B2B platforms. It provides a rich, built in B2B functionality that ensures you achieve all your business goals. Other features include a reliable cloud-based business, custom catalogs as well as pricing, a robust merchandising and much more.