For budding merchants who want to venture online to do business there, some terms are worth noting. You need first to understand the difference that is there between a B2C and a B2B e-commerce platform. From a simple definition, a B2C e-commerce platform is also called the electronic commerce that transacts with directly with the consumer, product for their personal use. On the other hand, a B2B e-commerce platform is also known as the business to business, electronic commerce which again means an online shop that sells products and services online. However, the products and services rendered by the B2B are used to enhance the efficiency of other companies. Here orders are processed digitally instead of processing them manually through either phone or email.
There are multiple B2B e-commerce platforms these days; however, during the platform evaluation, it is only wise first to study whether your prospective one will support your products and can give one the opportunity to offer the best B2B e-commerce experience. Here we’re going to shed light on each B2B e-commerce platforms to enable you to make an informed decision.
This e-commerce platform has been around for some time and is famous. It has a strong focus on B2B e-commerce segment. Its establishment as an all-in-one ERP solution gives NETSUITE an edge over many B2B platforms. It has strong integration with various B2B programs and also provides real-time updates from a central database. It can grow with organizations. The platform is custom-priced depending on your organization’s needs.
However, NETSUITE drawback is that it runs everything from your B2B platform including your CRM. Any e-commerce shop with an ERP could be just much than you need.
Shopify is a cloud-based B2C e-commerce shop; however, Shopify Plus is suited for the enterprise environment. It has a couple of features that make it a viable option for B2B e-commerce platforms. To start with, Shopify Plus has an easy to integrate storefront. It supports gated wholesale purchases. The B2B e-commerce platform also has multichannel sales and an all-time excellent user experience across any device. Above all Shopify Plus is an API which integrates with multiple systems.
This B2B platform is perfect for B2B e-commerce startups. With it, your organization can operate without spending too much time configuring your organization’s storefront. However, if your organization is inclined towards a lot of control over your storefront and the e-commerce powering it, then Shopify Plus would not be the best for your organization. Nonetheless, Shopify Plus is by far the best B2B e-commerce platform for most merchants.
— Sellryt (@Sellryt) 22 de junio de 2018